Sponsor Highlight: Primal

The Cycle Effect enters its 4th year working with Primal and we couldn't be happier. Primal has helped us stay comfortable and looking good on our bikes! This year they have created a whole new line of lifestyle apparel and we are lucky enough to have some of it. Check out our upcoming post about our great new apparel for our athletes, coaches and fans. To find out more about Primal, click here.