The Cycle Effect hires Marketing & Sponsorship Manager

Eagle, CO — July 12, 2021 — The Cycle Effect, a Colorado-based organization empowering young women through mountain biking, brings on a new Marketing & Sponsorship Manager. Carly West, a dedicated non-profit professional in the Vail Valley, joins the team. Carly comes to The Cycle Effect after working at Roundup River Ranch. Prior to her time at Roundup River Ranch, Carly was the Marketing Director for the classical music festival Bravo! Vail.

With a background in non-profit work, and a B.S. in Business Marketing from the University of Colorado, Carly has spent the last 10 years working for mission-driven organizations in Eagle County. Carly’s experience includes branding, research, and traditional, digital, and social marketing.

“Carly joins our team with a wealth of knowledge about our local communities and a passion for making them better,” says Brett Donelson, The Cycle Effect’s Executive Director.  She will allow us to continue to grow and build great relationships with our sponsors, partners, and communities. Carly will be a huge asset in helping The Cycle Effect continue to thrive and serve more athletes and families”

Now serving 285 girls throughout three counties (Summit, Eagle, and Mesa), The Cycle Effect helps young women build brighter futures and become leaders within their communities and beyond. With 70% Latina enrollment and 86% of riders coming from low-income families, the organization aims to break down the barriers in mountain biking and get more girls out on bikes.

“I have followed The Cycle Effect for several years and have been inspired by their work in our Colorado mountain communities,” says Carly. “The depth of their programs for young girls and the long-term outcomes are truly incredible. The team is top-notch—the intentionality and innovation they bring to all aspects of delivering their mission are energizing. I look forward to bringing the skills and experience I’ve developed working at several local non-profits to an organization that I deeply respect.”