Zwift Announces Partnership with The Cycle Effect
Zwift announced a new partnership with The Cycle Effect as part of their Women’s Ride and Run Series for 2022. Zwift selected two social impact partners, The Women’s Sports Foundation and The Cycle Effect.
Zwift proudly partners with non-profit organizations committed to advocacy work in order to drive positive change and increase equity for traditionally marginalized communities. These partnerships empower both organizations to meet their goals for increasing diversity.
View more information on Zwift’s Social Impact Partners.
The Women’s Ride and Run Series begins with ‘Power of the Pack’ rides and runs on March 8th, International Women’s Day, and continues throughout March.
Zwift notes that it is… ‘celebrating the strides taken for women’s sport equality while recognizing and promoting more to be done. With the Women’s Ride and Run Series, Zwift is calling on the women’s community to celebrate, connect and inspire each other while recognizing female trailblazers who have paved the way for the evolution in women’s sport.’
“Women’s History Month on Zwift presents a great opportunity for women to come together and celebrate the community on Zwift,” said Kate Veronneau, Zwift’s Director of Content and Women’s Strategy.
“We’ve come so far for equality in sport, and 2022 is going to be a fantastic year for women in sport and cycling with the Tour de France Femmes avec Zwift. This series is a chance to stop for a moment and recognize the rule-breakers and trailblazers that have gone before us and pushed the boundaries for women’s sport.”
Beginning on International Women’s Day, March 8th, the in-game series will offer the women’s community on Zwift an opportunity to celebrate and unite through weekly in-game women’s-only events, workouts and podcasts featuring women of the Zwift community.
In addition to the events on the platform, Zwift will continue to sponsor the Women’s Sport Foundation, which exists to enable girls and women to reach their potential in sport and life.
Internally, Zwift is educating and advocating equality through one of the newly-formed Employee Resource Group, Zwift Women’s ERG, which is committed to empowering and supporting women and their allies.