LIV becomes The Cycle Effect's Carbon Sponsor for 2016

LIV and Giant bikes have always been integral in the creation of The Cycle Effect. They have been the official bike partner since programming started in 2013.In 2016, with their increased support, LIV has become The Cycle Effect's highest level sponsor. Executive Director, Brett Donelson, estimates that they help with over $40,000 of in-kind support through bikes, shoes, helmets, maintenance equipment, etc."Every year we become more and more impressed with LIV and Giant bikes. There is no question that this was a bit of an experiment on their end. They get asked by hundreds, if not thousands, of groups to support a lot of great causes. We are thrilled that our mission resonates with them on such a high level," says Donelson."They are the largest bike company in the world. But besides the great bikes and amazing gear, they are good people. As much as possible, we try to align our organization with companies whose people are great to work with. And that is what we have in LIV."If you are around the Vail Valley, check out LIV and Giant bikes at Venture Sports in Avon and the Vail Village.